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Price, Presentation, Promotion: What Sellers Need To Know This Spring.

Is now the perfect time to sell your property? All signs point to a resounding YES!
Buyer interest is on the rise, but available properties are scarce. So, if your place is priced right, in a sought-after location, and visually appealing, get ready to face fierce competition.
As more sellers realize the demand from eager buyers, they’ll start listing their properties too, intensifying the competition. That’s why it’s vital to take every possible step to secure a swift sale and achieve the most favourable price.

1. Pricing: get the number right 


Finding the right price can be a challenge, especially in the current market with various pricing strategies being used by agents. So, what’s the best approach for you?

Before making any decisions, it’s crucial to grasp the neighbourhood dynamics.  If you notice other listings with low prices and offer dates, that should be your winning strategy too. On the flip side, if you price your home close to market value while others go low, potential buyers might think it’s out of their budget.


Conversely, if everyone in your area is pricing at market value, that should be your approach as well. And if it is a mix of both, trust your agent’s advice and follow their recommendation.

However, keep in mind that underpricing your home doesn’t guarantee a bidding war. You might end up receiving lower offers than expected or no offers at all.

And remember, be careful when pricing your home over market value. Some sellers assume buyers will negotiate a lower offer, but in reality, they usually won’t unless the property has been on the market for a significant period of time.


2. Presentation: dial up the appeal 


Pay attention to every detail that needs fixing – Remember, buyers, will spot imperfections first, guaranteed.
Neglecting the small stuff might lead buyers to assume that major maintenance has been neglected too. Their offer will reflect this assumption or they might not make an offer at all. Take care of it all!


Create a lasting first impression – Did you know buyers have already made up 50% of their minds the moment they enter the door? Invest in creating an inviting entryway.
Make them think, “Wow, this place is bright and beautifully designed!”

Illuminate your space – No one wants to live in a dark home. So, brighten things up! Replace bulbs throughout the house so they match, and consider upgrading from basic fixtures to something more appealing.

Remember: an outstanding presentation is about appealing to buyers, not showcasing your personal taste. They should be able to envision themselves living there. Provide them with a bright, neutral, and relatively blank canvas that allows their imagination to soar.


3. Promotion: Spread the word like wildfire!

The more eyes on your listing, the better.

If it’s a condo, make sure the marketing showcases the unit and the building itself. People want to see the lobby, amenities, and location—anything that adds value to the overall package.

Photos play a crucial role, and a top-notch agent won’t settle for mediocre images taken on a phone. They will collaborate with a skilled photographer who knows how to capture the best shots, including the perfect timing. For instance, if you have a stunning view, photographing it at sunset will have a far greater impact than on a rainy afternoon.

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Buyers: Tips for navigating the Spring Real Estate Market.

Thinking about starting your journey in the real estate market? That is exciting, but it can also be a little scary. But becoming a homeowner is possible with solid strategies.


We selected a few tips that may help you in this next step:

1. Prepare yourself for encountering strong competition when it comes to desirable properties.

Due to low inventory levels, the options available for selection are limited. The number of buyers in the market has been relatively low until recently. However, as the spring season progresses, an increasing number of buyers are initiating their property search, leading to heightened competition.


2. Thoroughly research and gather information before making any decisions.

Sellers are employing various strategies, such as offering low prices and setting offer dates, but these tactics are not consistently used in all areas. The asking price alone may not accurately reflect the property’s value, making it challenging to find affordable options. It is common to come across homes listed at market value alongside properties priced lower to attract multiple offers. Determining the appropriate offer to make or even deciding whether to make an offer at all can be difficult.


3. Every neighbourhood is its own market.

You can’t generalize about the GTA – it’s way too big and diverse. In one area, offer dates may be the norm. In another, sellers may be listing at market rate.

 

4. If you love something, don’t wait.

Although there was a brief period when buyers had the luxury of taking their time and making conditional offers, the current market dynamics have changed. While certain areas of the city may still allow for some flexibility, highly desirable properties are being swiftly claimed. Therefore, if you come across a property that truly resonates with you, act promptly and submit an offer.


5. Avoid focusing on the attractive and eye-catching listings.

If you wish to avoid being outbid by buyers with greater financial resources, consider exploring properties that have not been effectively presented or marketed. While everyone is naturally drawn to homes with stunning decor and appealing lighting, staged properties often fetch higher prices compared to those that have not been aesthetically enhanced.


6. Consider exploring properties that have been on the market for an extended period.

After the initial 14 days, buyers tend to shift their focus to newly listed properties. However, there are various reasons why homes may not sell immediately. It could be a matter of incorrect pricing, inadequate presentation or marketing efforts, or the need for some renovations. Sellers whose listings have not garnered significant attention are often more open to negotiation.


7. Buy whatever you can afford, wherever you can afford it.

The limited inventory in the market has resulted in higher prices. So, how can an individual who is not financially affluent, particularly first-time buyers, actually afford to buy a property? The key is to start small.
Instead of searching for your forever home right from the start, consider buying a one-bedroom property in Hamilton or Dundas if you can gather enough funds. You don’t necessarily have to live there, you can rent it out to someone else and have their rental payments cover the mortgage, even if you continue living in a rental property yourself. By doing so, you will start building equity while waiting for the property’s value to appreciate.


If you are interested in purchasing a home, reach out to us today for additional tips and guidance. 

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5 Projects to Boost Resale Value

Consistent Flooring

If your home features various types of flooring, consider creating a more cohesive look by sticking to one or two types. This can make your home more appealing to potential buyers. While not all carpet needs to be replaced, consider removing any outdated or stained carpets for a fresher appearance.


Brighten Up the Kitchen

White kitchens are a timeless favourite among buyers. To enhance the appeal of your kitchen, opt for a clean and illuminated white colour scheme. Upgrading cabinets or giving them a fresh coat of paint can also elevate the overall look.

Upgrade Countertops

Outdated countertops can deter buyers. Consider upgrading to materials like granite, marble, or white or gray quartz for a modern touch. If you choose to replace the countertops, ensure that the rest of the kitchen is cohesive to avoid mismatched aesthetics.


Fresh Paint

Before listing your home, painting the interiors is recommended by over half of Real Estate Professionals. Popular choices include Sherwin-Williams Agreeable Gray and Benjamin Moore’s Revere Pewter for a neutral and inviting appeal.

Deep Cleaning

Thoroughly cleaning your entire home can significantly enhance its appeal to potential buyers. Focus on decluttering, deep cleaning bathrooms and kitchens, and paying attention to details like grout lines and mould spots. Consider hiring a professional cleaner for a more thorough job.

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8 Ways to Infuse Positive Energy to Your Home

Feng Shui: Front Door

  • Enhance the front door area with a lovely plant and lights on both sides to attract positive energy.

  • The front door, known as the “mouth of qi,” is crucial for welcoming energy and opportunities into your home.

  • It sets the tone for visitors and your experience of the space.

 

Feng Shui: Hallway

  • Hallways symbolize opportunities. Keep them clutter-free with coats and shoes in a closet, and add a mirror and fresh flowers to uplift the energy.

 


Feng Shui: Kitchen

  • The kitchen is vital in feng shui, representing nourishment and gathering.

  • The stove’s placement is essential for success and control in your life and career.

  • Use a Quartz crystal in the refrigerator for enhanced nourishment.

  • Remove broken items as they can bring negative energy.


Feng Shui: Living Room

  • Ensure furniture is proportionate and does not block doors.

  • Use lamps strategically to activate wealth energy.

  • Open windows for nine minutes to clear the space.


Feng Shui: Dining Room

  • Place a mirror on the wall and fresh flowers on the table to optimize dining space energy.

 

 

Feng Shui: Bedroom

  • Consider the position of mirrors for a restful sleep.

  • Choose light neutral colours, solid headboards, and bedside tables for support and romance.

Feng Shui: Bathroom

  • Keep the bathroom clean with the lid down and introduce plants to prevent wealth drainage.

 

Feng Shui: Garden

  • Maintain the front garden for future prospects and the back garden for health and wealth.

  • Well-kept boundaries provide support for the occupants.

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This website may only be used by consumers that have a bona fide interest in the purchase, sale, or lease of real estate of the type being offered via the website. The data relating to real estate on this website comes in part from the MLS® Reciprocity program of the Toronto Regional Real Estate Board. The data is deemed reliable but is not guaranteed to be accurate.